Jaipur (Rajasthan), [India], July 19, 2024: Hushed conversations, light whispers, and a tale of stigmas—this is how menstruation used to take place in India. But let’s rewind to the history where women used to rely on conventional materials, risking their lives and sacrificing hygiene. Thanks to a revolutionizing voice, the journey went from rags to riches. Sanitary pads, menstrual cups, and tampons managed to solve the problems of women, but as they say, we jumped from the frying pan into the fire by damaging the environment with plastic waste from sanitary pads.
When the need of the hour was to get rid of dirty clothes and rags, a revolutionizing voice navigated women to sanitary pads. So, who’s going to raise the voice for the well-being of women AND nature now? Leading the transformative change, Be Me, a menstruation care brand, has emerged while understanding the needs of modern Indian women but also being non-ignorant toward the planet. Be Me has approached the period care industry with their reusable period panties and organic sanitary pads, designed with leak-proof technology and organic materials, offering a gentle and natural solution.
This step by Be Me has been taken with a significant aim of reducing plastic waste without compromising on women’s well-being. By choosing reusable and organic options, they want period care to align with the global movement towards sustainability.
Necessity is the mother of invention: And Be Me has nailed the proverb, as they have not just solved the problem of waste, but with their nitty-gritties in design, they have managed to meet some expectations such as rashes, skin irritation, better absorbency, and much more.
Beyond commercialization, Be Me is dedicated to supporting women. In order to build a stronger and more knowledgeable community, they actively participate in educational programs that increase awareness about menstrual health, cleanliness, and sustainability.
This revolution in period care is about more than just products—it’s about changing the way that people see menstruation. It’s all about giving women the power to make educated decisions about their bodies and health. The goal is to create a future in which having a period is accepted as a normal aspect of life rather than a taboo topic. India is positioned to take the lead in improving period care as more women adopt this change.
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