Brewing Success: Priyanka’s Journey with Tea and Twigs
Bangalore, (Karnataka), [India], September 06, 2024: In Bengaluru, a unique story of entrepreneurship and women’s empowerment unfolds through Tea and Twigs, a home-grown wellness tea brand founded by Priyanka Sharma. Her journey from IT professional to tea entrepreneur is as diverse as the blends she creates.
With a B.Tech from KIIT Bhubaneswar and over a decade of global work experience, Priyanka dreamed of creating a food and beverage brand. Driven by curiosity about nutrition, she earned a nutritionist certification, gaining deeper insights into wellness.
This knowledge led to the launch of Tea and Twigs, aiming to introduce healthy yet tasty beverage alternatives. The brand curates herbal teas to help consumers transition from caffeinated to non-caffeinated drinks. But Tea and Twigs is more than just tea; it’s also a platform for women’s empowerment.
Priyanka ensured that female staff supported production, packaging, and related activities entirely. “I feel fortunate to make a difference in the lives of women around me,” she shares.
The brand’s most impactful initiative is its innovative tea-preneur program. Recognising homemakers’ untapped potential, Priyanka created an entrepreneurial opportunity for women. Participants receive a variety of teas to sell among their community, earning substantial commissions.
This program serves a dual purpose: providing homemakers with financial independence and expanding Tea and Twigs’ reach through community engagement. Thousands of women have benefited, gaining economic stability and a new sense of purpose.
“Through this initiative, many homemakers have transformed their lives,” Priyanka states proudly. The success stories emerging from this program testify to its effectiveness in bridging the gender gap in entrepreneurship.
Today, Tea and Twigs expands to the US and UK markets, and Priyanka sees this as just the beginning. Her vision extends beyond creating a successful tea brand; she aims to continue positively impacting women’s lives through entrepreneurship and empowerment.
In a world where business success is often measured solely by profits, Tea and Twigs value social impact equally. Priyanka’s story exemplifies how passion and commitment to social good can create a business model nurturing wellness and women’s empowerment.
With its consistent growth, the brand remains rooted in its founding principles – quality, wellness, and women’s empowerment. With every cup of tea sold and every woman empowered, Priyanka and Tea and Twigs are brewing a healthier and more inclusive future for women entrepreneurs.
