Embracing Change: ORA’s Leeches Embrace Stitches Sustainability into Luxury
Kolkata, (West Bengal), [India], September 16, 2024: Sustainability is more than just a buzzword. It has taken the fashion industry by storm and a Kolkata-based luxury fashion house is contributing to this revolution. Founded by two sisters, Mishika and Kishina Daruka, ORA Organics India is redefining fashion with a commitment to sustainability, ethical practices, and artisanal craftsmanship.
Born amidst global uncertainty during the pandemic in 2020, ORA Organics emerged from the founder’s desire to create value in the overlooked and forgotten. “We saw an opportunity to transform the fashion industry’s waste into something beautiful and meaningful,” says Mishika, reflecting on their journey from mainstream fashion to sustainable entrepreneurship.
The founder duo’s recent clothing collection, the Leeches Embrace collection, resembles their innovative ethos. This capsule wardrobe draws inspiration from the ancient practice of leech therapy, serving as a metaphor for personal transformation. “Leeches Embrace is our ode to transformation,” explains Kishina. “It’s about shedding the old, and embracing renewal, much like the therapeutic process of leeching.”
The collection features a harmonious juxtaposition of structured silhouettes and diaphanous drapes, symbolising the delicate balance between resilience and fluidity. Fitted bodices transition into flowing skirts, mirroring the leech’s sleek form and undulating movement. The palette ranges from deep, brooding hues to lighter, ethereal tones representing rebirth.
“Each garment in ‘Leeches Embrace’ is a wearable narrative of transformation,” Mishika elaborates. The collection showcases innovative textiles, from liquid-like rose silk to structured hemp, masterfully manipulated to evoke the therapeutic properties of leeches. Intricate embroideries reminiscent of leech patterns adorn the garments, adding depth and texture to the designs.
Furthermore, the newest clothesline not only pushes the boundaries of sustainable fashion but also elevates women’s wardrobes to new heights of sophistication and meaning. Each piece in the collection is designed to be a conversation starter, challenging conventional notions of beauty and encouraging women to embrace their evolving selves.
By wearing Leeches Embrace, women aren’t just making a fashion statement; they’re declaring their commitment to personal growth, environmental consciousness, and ethical consumption.
As women entrepreneurs in the traditionally male-dominated realm of luxury couture, the founders of ORA are building a more inclusive fashion landscape. They’re not just creating garments; they’re crafting a new narrative for the industry – one that honours both the environment and the hands that bring their creations to life.
Looking at its growing popularity, the sisters envision ORA as a catalyst for change in the fashion ecosystem. They’re inspiring a new generation of conscious consumers and designers, proving that style and sustainability can coexist in perfect harmony.
