From Passion Project to Powerhouse: The Story of Aushima’s Collection and its Sari-Loving Founder

Jamnagar, (Gujarat), [India], July 02, 2024: Nestled in the vibrant city of Jamnagar, a dream took root in 2015. Aushima’s Collection, founded by self-proclaimed saree aficionado Mourina Chatterjee, wasn’t just a business; it was a vision to share her love for these beautiful garments with the world. What began as a curated collection displayed at home quickly captivated the hearts (and wardrobes) of Mourina’s friends and neighbors.

“As a Bengali woman, sarees have always held a special place in my heart,” Mourina reminisces. “Turning this passion into a profession was incredibly fulfilling, especially when I saw people cherishing and repeatedly choosing pieces from my collection.”

Aushima’s Collection thrived on its commitment to exquisite craftsmanship. Mourina meticulously handpicked sarees—a symphony of Ajrakh modal silk and pure Bengal handloom weaves—each one a testament to the rich textile heritage of India. Her dedication to quality and design resonated with a growing audience. Today, Aushima’s Collection boasts over 300,000 loyal followers on Facebook and a thriving community of 50,000+ on Instagram. Their budding YouTube channel offers a glimpse into the world of sarees and the stories they weave.

But Mourina’s vision extended beyond beautiful fabrics. She knew the importance of building a strong team. “Working with the Gen Z crowd is exhilarating,” she beams. “They’re quick learners, and all my girls—my team members—are incredibly dedicated.” This synergy between experience and fresh perspectives has fueled Aushima’s Collection’s remarkable growth.

Their dedication has paid off. With a loyal customer base—over 70% are repeat buyers—Aushima’s Collection is swiftly carving its niche in the competitive world of sarees. Every day brings new challenges and opportunities, and Mourina and her team are ready to seize them all. They’ve built a brand that’s not just about selling sarees; it’s about celebrating the rich cultural heritage and timeless beauty of these exquisite garments.

Aushima’s Collection isn’t just a brand; it’s a testament to Mourina Chatterjee’s dedication and her unwavering love for sarees. From a passion project nurtured at home to a thriving business captivating a loyal audience, Aushima’s Collection is weaving a future as vibrant and beautiful as the sarees it curates. With Mourina’s keen eye for quality and a team that shares her passion, Aushima’s Collection is poised to continue captivating hearts, one exquisite saree at a time.