Threading Success: How Bhawana Parihar’s Rbhawnas Boutique Became Jodhpur’s Fashion Powerhouse
Jodhpur, Rajasthan (India), November 21, 2024: Bhawana Parihar’s journey from a qualified DMLT Lab Technician to a successful fashion entrepreneur shows what happens when one follows one’s true calling. Born into a family where creativity flowed through generations—her mother a stitching teacher and father a tailoring shop owner—Bhawana’s transition into fashion seemed written in the stars.
On September 28, 2022, she transformed this very passion into reality by launching Rbhawnas Boutique, now celebrated as Jodhpur’s largest rental hub for wedding and occasion wear. The boutique’s success story is deeply rooted in Bhawana’s vision of making luxury fashion accessible to all while preserving the rich cultural heritage of Rajasthan.
“Every outfit by us tells a story,” says Bhawana, who personally designs each piece in her collection. The collection by Rbhawnas Boutique consists of a large variety, from traditional Rajputi Poshaks with intricate detailing to contemporary Western gowns. The boutique’s in-house manufacturing ensures uncompromised quality and attention to detail, making each piece unique.
What sets Rbhawnas Boutique apart is its all-encompassing approach to styling. Apart from outfit rentals, the establishment offers a complete fashion solution—from jewellery rentals and sales to specialised stitching services. Its soon-to-be-launched makeup studio will further enhance the boutique’s offerings, making it a one-stop destination for all styling needs.
Bhawana’s influence extends beyond fashion retail. Her creations have graced numerous Rajasthani songs and films and have been featured on platforms like T-Series Rajasthani. However, her most impactful work lies in community building. The boutique supports local artists, choreographers, and anchors by providing outfits at minimal charges, covering only dry-cleaning costs. This initiative has helped nurture Jodhpur’s creative ecosystem.
Her commitment to empowering others materialises through an internship program for young girls. The program offers hands-on training in fashion design, boutique management, and stitching, opening doors to creative careers for aspiring fashion enthusiasts.
The boutique’s couple combo offerings have gained particular popularity, especially for weddings and pre-wedding shoots. These coordinated outfits, along with personalised styling consultations, ensure that couples look their best on their special day.
As Bhawana continues to receive invitations to judge fashion shows and events, her expertise in the fashion industry grows stronger. Yet, she remains grounded in her mission to make luxury fashion accessible while supporting local talent and preserving cultural heritage.
