Health & Fitness

Dabur Ashokarishta X Swasth Naari, Sashakt Naari

Dabur Ashokarishta Supports Breakthrough Period Empowerment Campaign

Kashipur, Uttarakhand, [India]: In a heartwarming display of breaking stereotypes and embracing empowerment, a family in Kashipur, Uttarakhand, chose to celebrate their daughter’s first menstrual cycle, defying the norms that surround periods. This powerful and progressive move caught the attention of the nation, spreading a message of positivity and change.

In a country where conversations about menstruation have long been shrouded in taboo and misconceptions, this family took a bold step forward by celebrating this natural transition in a young woman’s life. Their action became an inspiration to countless individuals across India, encouraging them to challenge conventional beliefs and promote open dialogues surrounding periods.

Recognising the significance of this moment and the need to support such empowering initiatives, Dabur, a renowned leader in natural healthcare and wellness products, partnered with Eleve, India’s largest influencer marketing agency, to actively participate in this movement. Representatives from Dabur visited the family in Kashipur to express gratitude for their groundbreaking gesture. As a token of appreciation, Dabur presented them with Dabur Ashokarishta, a product that embodies Dabur’s commitment to holistic well-being.


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Dabur Ashokarishta is an Ayurvedic formulation that offers comprehensive menstrual cycle support. It helps regulate menstrual cycles, eases menstrual pain, and provides relief from menopausal symptoms. With a blend of natural ingredients, Dabur Ashokarishta aligns with the family’s message of embracing natural solutions and empowering women through informed choices about their health. Dabur Ashokarishta is scientifically validated to establish its efficacy in harmonising menstrual cycles naturally.

Durga Prasad, Head of Ethical Division at Dabur, remarked, “The family’s celebration is a commendable step toward change. Dabur stands by them, promoting health choices that align with our core values. Dabur Ashokarishta is our contribution to women’s well-being at every stage. Join us in Saluting a Family’s Inspiring Journey as They Celebrate a New Beginning. Shattering Norms, Embracing Milestones and Redefining Empowerment. Dabur’s Initiative “Swasth Naari, Sashakt Naari“ Stands Strong, Championing Empowerment and Progress!

Prince Khanna, CEO of Eleve Media and CreatorTag, poured his heart into expressing the agency’s role in this meaningful campaign. He shared, “This campaign transcends the realm of conventional marketing; it’s about creating ripples of change in our society. At Eleve Media, we take immense pride in channeling our expertise to amplify Dabur Ashokarishta’s significance. For us, it’s not just about resonating with audiences – it’s about touching lives, about echoing the collective call for a more inclusive and open-hearted world.”

Dabur’s involvement in this campaign reflects the company’s commitment to fostering positive change in society and empowering individuals to make informed health choices. By extending its support to initiatives that challenge social norms, Dabur continues to make a meaningful impact on the lives of people across the nation.

About Dabur India Ltd.

Dabur India Ltd. is one of India’s leading FMCG companies. Building on a legacy of quality and experience of over 135 years, Dabur is committed to providing effective, natural solutions for a healthier and more fulfilling life.


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